NMC Soft
From software engineering to digital commerce and data-driven solutions, our team builds the platforms, systems, and tools that help businesses operate, compete, and scale.
Sixteen years of building.
- October 2007
The start
Founded as a marketing services company, Laborator Komunikimi was built by two partners (Gerti Boshnjaku and Enton Mehmeti) with deep individual experience in marketing and advertising, spanning both creative and media disciplines.
Their shared background became the foundation for building the agency together.
- February 2011
New Media Communications took shape
Following the expansion of digital, the agency widened its focus, changed its name, and established a new legal status as a separate company. This marked a shift from its original marketing services roots toward a broader communications model, better aligned with the changing media landscape and the growing role of digital channels.
Since then, we are partnering with leading technology providers, including Google Cloud, Salesforce, Shopify to provide our clients with the best solutions in the market.
- December 2023
New journey
After 16 years of growth and transformation, the company embarked on a new chapter, rebranding as NMC Soft to reflect its evolution into a software development company. This change signified a strategic pivot towards technology solutions, while maintaining the core values and commitment to excellence that have defined the company since its inception.
While Gerti, the founding partner, continues his journey leading the New Media Digital, in marketing and business development, we continue to focus on Technology, AI, Data and Cloud.
- Today
The age of AI and data
In the age of AI and data, NMC Soft helps organizations design, build, launch, and scale digital products that are reliable, intelligent, and ready for growth. From custom platforms and business applications to cloud infrastructure and connected digital ecosystems, we deliver solutions that support both operational efficiency and market expansion.
Our work combines software development, data-driven strategy, and technology implementation into one integrated service model. This allows clients to move from idea to execution with a single partner, reducing complexity while ensuring that every digital product is built with performance, usability, security, and scalability in mind.
By working across diverse industries, we bring practical insight into how technology can solve sector-specific challenges, improve customer experiences, and create measurable business value.
Our role is to help businesses turn technology, AI, and data into practical digital solutions, from custom development and cloud infrastructure to digital communication, automation, and long-term product growth.
Made by hand.
By many hands.
To every person who has ever called this place home — every colleague, collaborator, intern, partner, and friend who has worked here over the years.
- tothe first hires who took the bet.
- tothe late-night debuggers.
- tothe designers who pushed back.
- tothe engineers who shipped anyway.
- tothe account managers who held the line.
- tothe strategists who saw it first.
- tothe interns who became leads.
- tothe partners who became friends.
- tothe clients who trusted us early.
- tothe families who waited up.
- toeveryone in between.
Every line of code, every late night, every brief argued over coffee — it's all in here. The company is what you made it.
Thank you!
Digital builders for the AI era.
We bring together software engineering, cloud infrastructure, e-commerce, automation, and data-driven thinking to create digital systems built for how businesses operate now.
Talent
Engineers and designers who care about how things are built, not just whether they work.
Dedication
We treat every product like our own. Tight feedback loops, transparent process, no hand-offs.
Experience
Senior practitioners across web, mobile, and cloud — many with us for the better part of a decade.
What we stand for.
We stick to what we say
Honest commitments, clear scope, no surprises. If something changes, you hear it from us first.
Clients = friends
Long-term partnerships over one-off engagements. Many of our clients have been with us for years.
We make things happen
We're optimistic about what's possible — and disciplined about how we get there.